LinkedIn Cold Outreach That Doesn’t Suck: 5 Copy Formulas That Work in 2025

Let’s be honest: most LinkedIn messages feel like spam.

Inboxes are flooded with templated pitches and cold DMs that get ignored or deleted. But that doesn’t mean cold outreach is dead, it just means your message has to actually feel human.

At Lead Conneqt, we’ve tested hundreds of LinkedIn copy variations across dozens of industries. Here are 5 of our favorite cold outreach templates that work in 2025 — along with tips on how to personalize them.

⚡ Formula 1: Problem → Proof → CTA

Hi [First Name],  
Noticed [specific pain point, e.g., your team’s running LinkedIn ads in-house].  
We recently helped [similar company] cut CPC by 38% in 3 weeks.  
Would you be open to a quick chat this week?

✅ Use case: performance-driven offers like paid ads, sales, rev ops.

👀 Formula 2: Trigger-Based Opener

Hey [First Name],  
Saw you're hiring 2 SDRs, always a good sign of growth.  
Curious: are you building outbound in-house or looking at outsourced models?

✅ Use case: services that support sales, hiring, or GTM growth.

💬 Formula 3: The Short, Curious Question

Hey [First Name], quick one:  
Are you currently doing any outbound outreach via LinkedIn/email for [insert goal]?

✅ Use case: Simple opening to qualify interest or spark conversation.

🌱 Formula 4: Soft CTA Follow-Up

Appreciate you connecting, [First Name].  
No pressure at all, just thought what we’re doing at [Your Company] might be useful  
if [specific pain point or growth moment] is on your radar this quarter.  
Would it be okay if I sent you a quick outline?

✅ Use case: Nurturing warm leads or second-touch follow-ups.

📬 Formula 5: LinkedIn + Email Combo Strategy

We send a short DM to connect, and then follow up with a hyper-relevant email after a few days of no reply.

LinkedIn DM:  
"Hey [First Name], just sent something your way via email – thought it might be a better format to explain in more detail."

✅ Use case: Best for high-ticket B2B sales where multichannel touchpoints matter.

🤖 Bonus: Why Our Outreach Works

We blend AI (for research, formatting, and insights) with real human-written copy that matches your tone of voice and market.

No spam. No bots. Just results.

📩 Want All 15 of Our Best-Performing LinkedIn Messages?

👉 Book a strategy call and we’ll send you our full outreach template pack, proven to start real sales conversations across B2B industries.