Outsourced SDR team
Add an outbound SDR function without adding headcount.
Lead Conneqt runs a four stage pipeline. Stage one, Target: accounts selected and data verified. Stage two, Engage: email, LinkedIn and real people calling. Stage three, Qualify: against criteria agreed with you. Stage four, Book: into your calendar with a prep brief. Work is then handed over to your sales team, who run the meeting, propose and close. Qualified conversations arrive with a prep brief, and your salespeople see the same weekly reporting we do.
We work alongside your sales team, not instead of it. Lead Conneqt runs the research, cold email, LinkedIn and human telemarketing, qualifies every conversation against criteria we agree with you, and books the ones that pass into your calendar.
Thirty minutes, no commitment, and an honest answer on whether outbound suits your market.
- One team
- Research, email, LinkedIn and phone
- Human calling
- Real conversations, not auto-dialling
- Built to brief
- Data researched against your ICP
- Weekly reporting
- Against targets agreed at kickoff
The problem
Nobody plans for a quiet quarter.
Most B2B teams do not have an outbound problem so much as a capacity problem. There is nobody whose only job is starting conversations with the accounts you want.
Pipeline arrives in waves
A busy quarter pulls everyone into delivery, prospecting stops, and the quiet quarter that follows was created months earlier. Outbound has a structural lag: the work and the conversations it produces never land in the same week.
Your most expensive people are prospecting
Founders and AEs end up building lists and writing first-touch messages between calls. It is the costliest way to fill the top of the funnel and the first thing dropped when a deal heats up.
Everything rests on one channel
Most teams run email and nothing else. When reply rates soften there is no calling and no LinkedIn working the same accounts to carry it, and senior buyers are shielded by people paid to shield them.
What we run
One outbound function. Every part of it run for you.
Not a menu of six services you assemble yourself. One managed programme in four stages, and you see the same four every week in the reporting.
Target
Who we go after, and the data behind it
- We agree who you sell to and which accounts are worth working: industry, size, geography, job title and the buying signals that matter.
- We research the named accounts, find the right people, and verify the contact data before any outreach begins.
Engage
Three channels, one account list
- Email, LinkedIn and calling run as one sequence against the same list, with the calling material written for your campaign.
Someone actually picks up the phone.
Email and LinkedIn reach the people who read them. The phone reaches the people who do not, working the same account list, so a decision-maker who ignores a message can still have a conversation.
- Real people, briefed on your product, market and objections before the first dial.
- Telephone data screened against TPS and CTPS, with a Do Not Contact list maintained and shared with you.
Qualify
Replies handled, meetings booked
- Our team handles replies, works objections from a prepared framework, and qualifies against the criteria agreed at kickoff.
- Qualified conversations are booked into your calendar with a prep brief. Not now is tagged and recycled, not discarded.
Report
Continuity, and a number you can check
- Every contact, touch and call outcome stays visible in the campaign tracker included with the engagement. No curated monthly slide decks.
- Reported weekly against the targets agreed at kickoff, in pipeline terms your board would recognise, with the frameworks updated as the market responds.
Outsource or hire
An SDR function. Without the hiring plan.
Building outbound internally means recruiting, ramping, managing and retaining the people who do it. Outsourcing the function moves that work, and the risk behind it, off your side of the table.
| Hiring an SDR in house | A managed programme | |
|---|---|---|
| Getting started | Write the role, screen, interview, offer, notice period. Nothing is sent or dialled until someone starts. | Starts against an agreed plan. Process, tooling and data already in place. |
| Ramp | You carry full cost while a new rep learns the product, market, ICP and messaging before output settles. | The team arrives knowing how to run the programme. |
| Management | Briefing, messaging and targeting land on a founder or sales manager who already has a full week. | Ours to run. You review the output, not the workload. |
| Cover | One SDR is a single point of failure. If they are ramping, on holiday or leave, the top of the funnel stops. | Research, writing, sending and calling are separate roles in one team. |
| When in-house wins | If outbound is core to how you compete and you want a permanent team you own, in-house eventually wins. | We will say so on the call rather than sell you a retainer you should not buy. |
B2B companies selling considered products into named accounts.
If your buyers are a defined list of companies rather than an open market, and the sale needs a conversation before anything is quoted, the same managed function applies. It runs for technical and industrial sellers as readily as it does for software.
Who we talk to
- Sales Director or Head of Sales
- Commercial or Managing Director
- Founder carrying the number
- Marketing lead accountable for pipeline
Sectors we run in
- Manufacturing and industrial suppliers
- Engineering and technical services
- Software, IT and technology services
- Professional and financial services
- Construction, energy and infrastructure
When we are not the fit
- Selling to consumers rather than businesses
- An open market with no definable account list
- Products that close online without a conversation
- Needing meetings booked this week
What buyers ask first
The questions we get before anyone signs.
Who is actually making the calls?
Our team, briefed on your product, your market and your objections before the first dial. They represent your brand on the call, working from an opening, qualification questions and objection responses written for your campaign.
How do I know a meeting is real?
Qualification criteria are agreed with you at kickoff and every booked meeting is checked against them. If it does not fit, it does not count. Meetings arrive with a prep brief covering who the prospect is and why they agreed to talk.
How much of my time does this take?
A kickoff to agree the ICP, the criteria and the messaging, then a weekly review of what the programme produced. The briefing, targeting and day-to-day direction sit with us.
What do you need from me to start?
Who you sell to, what you sell, what a good meeting looks like, and someone available for a weekly review. We build the account list, the data and the calling material.
What happens to accounts that say not now?
They are tagged and recycled for a later approach rather than discarded. Most of your target accounts are not in the market this month, which is the whole problem with a six-week campaign.
What if outbound is not right for us?
We will say so on the call. If your market has no definable account list, or the sale closes online without a conversation, a managed outbound programme is the wrong spend.
More in the full FAQ.
Let's build your outbound function.
Thirty minutes. We map your ICP and target accounts, recommend which channels are worth running for your market, and give you an honest view of what a managed programme would involve.
- ICP and target account mapping
- Channel recommendation and an honest timeline
- Clear next steps, no obligation
Or call +44 116 3930 396