Outsourced B2B sales development
Start more sales conversations with the businesses you want to reach.
We run telemarketing, email and LinkedIn outreach for B2B companies that sell to a defined list of accounts. It adds outbound capacity alongside your existing sales team, without you hiring for it.
- Telemarketing
- Real people on the phone
- Researched, written per campaign
- Human-paced, same account list
Where this usually starts
Three reasons companies call us.
Most of the businesses we speak to arrive in one of these positions. The first call is the same in all three: what you sell, who you want to reach, and whether outbound is the right way to reach them.
You need more conversations than your team can start
You have people who can run a meeting and close, but nobody whose only job is opening conversations with the accounts you want. Outbound is the first thing dropped when delivery gets busy.
You are setting up outbound for the first time
You know which companies you want to reach and have not yet built the list, the data, the messaging or the calling material to reach them, and you would rather not learn it by trial and error.
You already outsource and are reviewing it
You have run outbound with a provider before and are weighing up what to do next. We will look at what you have in place and say plainly whether we would run it differently, and why.
What we run
Three channels, working one account list.
The same named accounts are worked by phone, email and LinkedIn as one programme, so a decision-maker who ignores a message can still have a conversation.
Telemarketing
Real people calling the accounts on your list, briefed on your product, market and objections before the first dial.
Openings, qualification questions and objection responses are written for your campaign rather than read from a generic script. Telephone data is screened against TPS and CTPS, and a Do Not Contact list is maintained and shared with you.
Telemarketing in detailResearched, personalised sequences sent from infrastructure we set up, authenticate and monitor.
Messaging is written per segment rather than one sequence for the whole list. We run the sending discipline, authentication and monitoring; what lands in an inbox is decided by the receiving provider, not by us.
Email in detailLinkedIn outreach
Human-paced messaging to the same named accounts the calling and email are working.
Profile and positioning first, then connection and conversation at a pace a person would actually use. It reaches buyers who read LinkedIn and ignore email, which is why it runs against the same list rather than a separate one.
LinkedIn outreach in detailBehind all three sit lead research, which builds and verifies the account list, appointment setting, which handles replies and books the meetings, and demand generation where a fuller programme is the right shape.
How delivery works
One process, and a clear point where it becomes yours.
Every engagement runs the same four stages. The handover is the part worth reading twice: we start the conversation and qualify it, your sales team takes it from there.
Lead Conneqt runs a four stage pipeline. Stage one, Target: accounts selected and data verified. Stage two, Engage: email, LinkedIn and real people calling. Stage three, Qualify: against criteria agreed with you. Stage four, Book: into your calendar with a prep brief. Work is then handed over to your sales team, who run the meeting, propose and close. Qualified conversations arrive with a prep brief, and campaign visibility and pipeline reporting are included with the engagement.
We run
- Account selection and list building against the agreed criteria
- Data research and verification before any outreach begins
- Messaging, sequences and the calling material for each segment
- The calling, sending and LinkedIn activity itself
- Replies, objections and qualification against the agreed criteria
You run
- The kickoff decisions: who you sell to, what a good meeting looks like
- A regular review of what the programme produced
- The meetings themselves, once they are in your calendar
- The proposal, the negotiation and the close
Campaign visibility and pipeline reporting are included with every engagement, in the campaign tracker that comes with it, reviewed against the targets agreed at kickoff.
Before you book
The practical questions.
- What is actually in scope?
- One managed programme rather than a menu you assemble: the account list and data, the messaging, the sending and calling, the replies and the qualification, and the campaign tracker that comes with the engagement. What it costs depends on the channel mix, the volume you want worked, the market and the seniority being called. How engagements are scoped
- How much of your time does it take?
- A kickoff to agree who you sell to, what a good meeting looks like and the messaging, then a regular review of what the programme produced. The targeting, the writing and the day-to-day direction sit with us.
- How is a meeting qualified?
- Against criteria agreed with you at kickoff, and every booked meeting is checked against them. Qualified conversations arrive with a prep brief covering who the prospect is and why they agreed to talk. Accounts that say not now are tagged and recycled for a later approach rather than discarded.
- What happens next?
- An introductory call of thirty minutes, then a written proposal scoped to what we discussed if there is a fit. There is no obligation attached to the call and nothing is sent or dialled before a plan is agreed. Read the full FAQ
Still weighing it up? Read our guides to choosing between an in-house SDR team and an outsourced one, choosing a B2B lead generation agency and what B2B lead generation costs in the UK.
When we are not the fit
Selling to consumers rather than businesses, an open market with no definable account list, a product that closes online without a conversation, or needing meetings booked this week. If outbound is core to how you compete and you want a permanent team you own, building in-house eventually wins, and we will say so on the call.
We also run B2B content and nurture
A separate service that turns your team's expertise into a coordinated publishing and nurture system. It can stand alone, or keep the same buyers engaged between outbound conversations.
Thirty minutes, and an honest answer.
We map who you want to reach, recommend which of the three channels are worth running for your market, and give you a straight view of what a managed programme would involve. If outbound is the wrong spend for you, we will say so.
- Who you sell to, and the accounts worth working
- Which channels suit your market, and an honest timeline
- Clear next steps, no obligation
Or call +44 116 3930 396