The Real ROI of Done-for-You Lead Generation (With Client Case Studies)

“We tried lead gen before, it didn’t work.”
We hear this a lot.

The truth?
Lead generation does work, when it’s built around real strategy, relevance, and execution.
What doesn’t work is the cheap, “set-it-and-forget-it” approach that most agencies rely on.

In this post, we’ll break down:

• Why many businesses struggle to see ROI from lead gen
• What you should actually be tracking
• And 3 real client stories that show what’s possible when it’s done right

💸 Why ROI in Lead Gen Is So Often Misunderstood

Most people look at the wrong metrics:

• ✅ Open rates
• ✅ Clicks
• ✅ Number of contacts reached

But what really matters is:

• 🧠 Number of qualified meetings booked
• 🧠 Cost per opportunity
• 🧠 Pipeline generated
• 🧠 Revenue closed

If your lead gen partner isn’t measuring those, they’re not a partner, they’re just sending emails.

🚫 Why DIY or Cheap Lead Gen Often Fails

Let’s be honest. You get what you pay for.

Here’s what usually happens:

• You buy a list of 10,000 “leads” (that’s actually just scraped data)
• Plug them into an email tool
• Send a generic sequence
• Maybe get a few replies… but nothing closes

That’s not real lead gen. That’s noise.

✅ What Done-for-You Should Really Look Like

• 🎯 Custom ICP research for each campaign
• ✍️ Personalized cold emails + LinkedIn + call cadences
• 📞 Human SDR qualification
• 📊 Weekly reporting (CPL, reply rate, booked calls, pipeline $)
• 🤝 Full calendar integration and live meeting handoff

And most importantly, we own the outcome, not just the process.

📈 Real ROI: 3 Case Studies

🏢 Client #1 – B2B SaaS Startup

• Before: Wasting time cold calling from a scraped list.
• After: 43 booked meetings in 60 days using our segmented cadence strategy.
• Result: $120,000+ in pipeline from just 1 campaign.

🍴 Client #2 – International Food Brand

• Before: No outbound, relied entirely on referrals and trade shows.
• After: 3-month campaign = 18 qualified meetings with export-ready distributors.
• Result: 4 new partnerships across Europe.

🚗 Client #3 – Automotive Tech Platform

• Before: In-house team struggling to find leads outside their network.
• After: We launched multi-touch outreach across UK and DACH.
• Result: Reduced cost per lead by 60% and added 2 enterprise clients.

🔍 The ROI Summary

🚀 Want to See Your Own Numbers?

You don’t have to guess anymore. Let’s walk through your sales goals and see what ROI looks like with a fully-managed system.

👉 Book a free strategy call and let’s map your growth.